A Updated Identity for the UK's National Rail Body is Shown.
The Transport Department has presented the visual identity for GBR, signifying a notable step in its agenda to bring the railways under nationalisation.
A Patriotic Design and Iconic Emblem
The updated livery features a Union Flag-inspired design to mirror the UK flag and will be applied on GBR trains, at terminals, and across its online presence.
Notably, the symbol is the recognisable double-arrow logo currently used by National Rail and first introduced in the mid-20th century for the former state operator.
The Implementation Plan
The rollout of the branding, which was created by the department, is expected to take place gradually.
Travellers are expected to begin seeing the freshly-liveried trains throughout the national network from the coming spring.
During the month of December, the visuals will be exhibited at key railway stations, such as London Bridge.
The Path to Public Ownership
The proposed law, which will enable the formation of Great British Railways, is presently moving through the legislative process.
The government has stated it is renationalising the railways so the network is "run by the public, working for the people, not for profit."
Great British Railways will bring the running of passenger trains and tracks and signals under one umbrella body.
The government has stated it will unify 17 separate organisations and "reduce the notorious bureaucracy and lack of accountability that continues to plague the railways."
Digital Features and Current Ownership
The launch of Great British Railways will also feature a new mobile application, which will let customers to check schedules and reserve tickets without booking fees.
Accessibility users will also be have the option to use the application to arrange help.
Multiple train companies had already been taken into public control under the outgoing government, including LNER.
There are currently 7 operating companies now in public control, covering about a one-third of passenger trips.
In the past year, South Western Railway have been nationalised, with further franchises likely to be added in the coming years.
Official and Industry Comments
"This is more than a new logo," said the Transport Secretary. It signifies "a fresh start, casting off the problems of the past and dedicated entirely on delivering a genuine passenger-focused service."
Rail figures have responded positively to the focus to bettering services.
"The industry will continue to cooperate with all stakeholders to ensure a seamless transition to the new system," one executive noted.